Month: October 2014

No, these terms are not interchangeable. Brightness is the amount of light reflected back to the reader’s eye, while whiteness refers to the quality (rather than the amount) of light. A bright sheet increases the contrast between the paper and …

Is the whiteness of a paper the same as its brightness? Read more »

When deciding on the paper to use for marketing materials such as a brochure or sell sheet, many of our customers tell us, “I’d like a shiny paper; it looks so professional.” We’re not sure how this association between shiny …

Topping It All Off: Coatings on Paper and Printing Read more »