Consistency and accuracy are important attributes of a good mail list, and establishing and enforcing data entry standards are excellent ways to promote both. Data entry standards are the rules for how the individual data elements in a mailing list …
Knowing some tricks about the design and placement of the mail panel on a postcard can significantly increase the effectiveness of the card’s marketing message. Imagine that you are going through your mail, either at home or at work. Most …
A postcard is one of the most versatile, inexpensive, and effective tools you can have in your marketing tool kit. Compared to the effort and cost of a brochure or a traditional direct mail package mailed in an envelope, a …
Keeping readers interested in what you send to them may not be as hard as you think. Here are a few tips to help you: Be passionate about your subject. Passion, which can take the form of expertise and knowledge, …
How can I keep readers interested in my marketing message? Read more »
Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: B2C, B2B and membership. Each one has different characteristics, and the one you use will depend on your target audience. B2C: This newsletter …
In a relevant demonstration that everything old is new again, there is renewed interest in loyalty marketing. Loyalty marketing is the process of retaining customers and growing sales from them by offering incentives to purchase. Some of the oldest loyalty …
In 2007 the board of directors of the American Marketing Association adopted this definition of marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and …
Amid the ongoing debate about whether direct mail or e-mail is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of both – the message. …
An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters and other “new media” require both useful content and good writing to …
Additive and subtractive color models use two different bases to create color. Additive color uses the primary colors found in light (red, green and blue) and adds them together (i.e., combines them) to create all other colors. White results from …
What is the difference between additive and subtractive color? Read more »