Mail List Consistency & Accuracy

Consistency and accuracy are important attributes of a good mail list, and establishing and enforcing data entry standards are excellent ways to promote both.

Data entry standards are the rules for how the individual data elements in a mailing list appear. Data entry standards dictate how words are abbreviated, how to shorten data elements that are too long for the allowed field size, and what to do with data elements for which no field exists in the record.

Data entry standards should be developed, then written and published to ensure that everyone who is working on the mailing list understands what they are and why they are important. Appoint someone in your organization to monitor and ascertain that the standards are being followed, and provide training to anyone who may be violating the standards.

To talk about how we handle data entry standards contact Mike at (616) 842-0730 and he will be happy to talk about our process.