Month: March 2016

Consistency and accuracy are important attributes of a good mail list, and establishing and enforcing data entry standards are excellent ways to promote both. Data entry standards are the rules for how the individual data elements in a mailing list …

Mail List Consistency & Accuracy Read more »

Knowing some tricks about the design and placement of the mail panel on a postcard can significantly increase the effectiveness of the card’s marketing message. Imagine that you are going through your mail, either at home or at work. Most …

Design of the Mail Panel Read more »