Content is King
Amid the ongoing debate about whether direct mail or e-mail is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of both – the message. …
Amid the ongoing debate about whether direct mail or e-mail is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of both – the message. …
An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters and other “new media” require both useful content and good writing to …
Additive and subtractive color models use two different bases to create color. Additive color uses the primary colors found in light (red, green and blue) and adds them together (i.e., combines them) to create all other colors. White results from …
What is the difference between additive and subtractive color? Read more »
Communicating via visual means is central to the selling process. Imagine trying to explain your product or service without having the assistance of a brochure, a display ad or a web site. Think how difficult it would be to differentiate …
Good Graphic Design: the Secret Ingredient in Visual Communication Read more »