Content is King
Amid the ongoing debate about whether direct mail or e-mail is the best method to market to customers and prospects, very little is being said about the one thing that is crucial to the success of both – the message. …
Month: January 2016
Understanding Grammar
An interesting and perhaps unanticipated result of the growth in social media for marketing is an increased need for good writing skills. Blogs, drip marketing, opt-in electronic newsletters and other “new media” require both useful content and good writing to …
What is the difference between additive and subtractive color?
Additive and subtractive color models use two different bases to create color. Additive color uses the primary colors found in light (red, green and blue) and adds them together (i.e., combines them) to create all other colors. White results from …
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Good Graphic Design: the Secret Ingredient in Visual Communication
Communicating via visual means is central to the selling process. Imagine trying to explain your product or service without having the assistance of a brochure, a display ad or a web site. Think how difficult it would be to differentiate …
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