How can I keep readers interested in my marketing message?

Keeping readers interested in what you send to them may not be as hard as you think. Here are a few tips to help you:

Be passionate about your subject. Passion, which can take the form of expertise and knowledge, will be evident to your readers and will reinforce that they are making the right choice to buy from you. Show that you know your products and services inside and out by presenting interesting performance facts and features. Discuss the superior beauty or design of your product and prove it with pictures. Give examples of your amazing customer service with customer testimonials.

Provide compelling content. Useful content saves customers and prospects time and/or money, helps them make a wise buying decision, or provides interesting or unusual information about products and services.

Adopt a personal perspective. Enliven the marketing message with a personal approach. Use first- and second-person personal pronouns (I, we, and you). Include anecdotal information and case studies.

Be brief. Keep writing concise and to-the-point, grammatically correct, and without spelling errors. If making a point, get to it quickly.