A postcard is one of the most versatile, inexpensive, and effective tools you can have in your marketing tool kit. Compared to the effort and cost of a brochure or a traditional direct mail package mailed in an envelope, a …
Keeping readers interested in what you send to them may not be as hard as you think. Here are a few tips to help you: Be passionate about your subject. Passion, which can take the form of expertise and knowledge, …
How can I keep readers interested in my marketing message? Read more »
Whether you are using print-and-mail or e-mail to distribute your company’s newsletter, there are three main styles: B2C, B2B and membership. Each one has different characteristics, and the one you use will depend on your target audience. B2C: This newsletter …
In a relevant demonstration that everything old is new again, there is renewed interest in loyalty marketing. Loyalty marketing is the process of retaining customers and growing sales from them by offering incentives to purchase. Some of the oldest loyalty …
In 2007 the board of directors of the American Marketing Association adopted this definition of marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and …